About Better Nights

Three guys with a vision to help people sleep better

Once upon a time...

That’s how many good stories begin, and ours does too. Because once upon a time, there were three friends living in a small town. Two of them were brothers, and the third was a good, mutual friend.

Together, one day, they set out on a mission — led by a vision. To get all of us to sleep better. In better beds. At better prices. Because they had a very special kind of knowledge.

About how good sleep changes everything.

That rocket journey has been underway since 2013, and, with all due humility, we must say that the mission has actually been quite successful.

We’ve chosen to do things a bit differently here at Bedre Nætter — but in a good way. We only sell our products online. Simply because a well-chosen bed doesn’t need to be tried out in person.

And when we save on the costs of stores and showrooms, our customers naturally save too. This means we can sell high-quality beds at low-cost prices. More than 100,000 sleepers have already benefited from this, and we’re happy every time we can help people on their way to better sleep.

We prioritize our sleep, but we don't sleep on the job

Although we don't have physical locations where you can try out our beds, that doesn't mean you have to compromise on expert advice and guidance.

Quite the opposite.

Every single day, we work hard to provide the absolute best service in the industry. That's why we're available to help and guide you for 14 hours a day, every single day.

Our goal is to deliver better nights across the Nordic region. We do this by keeping our promises, and we know that our care will benefit you. It's incredibly important to us that we find the bed that suits you and your needs.

That's why we offer a 100-night trial on all our products, as it takes some time for your body to adjust to new sleep companions. And if, contrary to expectations, we don't get it right the first time, you're certainly not a hassle if you want to exchange, replace, or return it.

Hej, hei og hejsan from our Scandinavian team

Bedre Nætter has an office in Denmark, but employees from all over the Nordics. We believe that team spirit and collective effort create a better work environment and better employees. And ultimately, better days for everyone.

And that benefits everyone in the end. Both ourselves — and, of course, our customers.

With that said, we would like to introduce our fantastic and anti-sleepy team, the ones who make everything happen.